Know what ChatGPT tells millions of users about your brand
Hundreds of millions of people ask ChatGPT for recommendations every week, and it answers with confidence — whether or not it knows your brand exists. It may praise you, misdescribe your pricing, recommend a competitor, or skip your category leader status entirely. Without monitoring, you find out from a lost customer.
Citatur puts ChatGPT under continuous watch. It sends your buyers’ real purchase questions to ChatGPT with web search enabled, on a schedule, and records every answer: whether you were named, in what order, with what sentiment, and which web pages ChatGPT pulled its facts from. When an answer flips from recommending you to recommending someone else, you see it in your dashboard the same day instead of in next quarter’s revenue.
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Real answers, not vibes
Every monitored question stores the full ChatGPT response, so you can read exactly what prospects are told — the claims, the caveats and the alternatives suggested.
Sentiment on every mention
Being named is not enough. Citatur classifies each mention as positive, neutral or negative, so a polite hit piece never hides inside a green metric.
Citations you can act on
ChatGPT browses the web before answering. We capture every URL it cites, giving you the exact review sites and articles that shape its opinion of you.
Daily or weekly cadence
Answers drift as models and sources update. Scheduled runs turn one-off snapshots into a trend line you can defend in a marketing review.
Frequently asked questions
How does ChatGPT brand monitoring work?
You connect your website, Citatur generates the purchase-intent questions your customers ask, and then runs them against ChatGPT on a recurring schedule using the same web-search capability real users get. Each response is parsed for brand mentions, competitor mentions, sentiment and cited sources, and rolled into daily metrics.
Can ChatGPT say wrong things about my company?
Yes, and it happens more than most teams expect: outdated pricing, discontinued features presented as current, or a competitor described with your differentiators. Monitoring surfaces these errors with the cited source attached, so you know which page to correct or outrank rather than arguing with a chatbot.
Does monitoring cover ChatGPT with web browsing?
Yes — that is the whole point. Citatur queries ChatGPT with its search tool active, mirroring how the deployed product behaves for real users, and captures the URL citations attached to the answer. Those citations are the levers you can actually pull to change future answers.
How do I improve how ChatGPT talks about my brand?
Start from the cited-sources report: ChatGPT leans on a small set of trusted pages per topic. Getting accurate, favorable coverage on those specific domains — review platforms, comparison posts, documentation — moves answers far faster than publishing generic content on your own blog and hoping.
Is monitoring limited to ChatGPT?
No. Every Citatur workspace also tracks Perplexity, Gemini and Claude with the same questions, at no extra setup cost. Buyers spread across assistants, and a brand that dominates ChatGPT can be invisible on Perplexity — you want one dashboard that shows the whole board.
What does ChatGPT brand monitoring cost?
A one-time audit is free, with up to 10 tracked questions across all four platforms and no credit card. Continuous monitoring starts at €29/month for a weekly snapshot of 25 questions on one brand. Pro at €99/month moves that brand to daily runs on 30 questions, with alerts when answers change and a weekly email report; agencies and multi-product companies can track three brands on the €299/month Business plan.
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See where your brand stands in AI answers
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