Leaderboards
Refurbished electronics
In refurbished electronics, these are the brands AI assistants recommend most. Back Market currently leads, measured from a fixed set of brand-neutral buyer questions asked across ChatGPT, Perplexity, Gemini and Claude.
Updated October 2026
AI visibility insights
- Back Market is the most visible brand overall.
- Gemini most often recommends Back Market.
- 20% of tracked brands are never mentioned by AI assistants.
- Most-cited sources: en.wikipedia.org, backmarket.com, refurb.me.
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| Rank | Brand | Visibility |
|---|---|---|
| 1 | Back Market backmarket.com | 94/100 |
| 2 | Amazon Renewed amazon.com | 72/100 |
| 3 | Swappa swappa.com | 39/100 |
| 4 | eBay Refurbished ebay.com | 36/100 |
| 5 | Gazelle gazelle.com | 36/100 |
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